Microsoft tapped to power CES 2022 digital experience

Microsoft and the Consumer Technology Clan (CTA) announced today that Microsoft is the official technology partner for the upcoming CES 2022. Microsoft tools and services will be used to power the annual trade show's kickoff all-digital upshot.

"Information technology is an extreme accolade for Microsoft to exist selected as CTA'southward engineering science partner for CES, the earth's most influential engineering result," Microsoft said in a blog postal service announcing the partnership. "Information technology won't surprise you to hear nosotros're bringing Microsoft Cloud solutions, including Microsoft Azure, Microsoft Teams and Microsoft Power Platform, together with partner solutions to create the applied science platform for the all-digital event that volition bring together the entire global tech customs and exist the CES 2022 feel."

Microsoft is leaning on its feel shifting several events to an all-digital format this year as a bonus for powering CES 2022. Beyond its own flagship events, similar Microsoft Build, Microsoft has also collaborated with the NBA and NFL to drive new digital experiences based on its tech. Microsoft helped the NBA, for example, digitally bring fans courtside for games this year.

"We now tailor our content to that format, and we have transformed from a live show product team, to a 24/vii idiot box product network, complete with alive anchors from around the globe," Microsoft said. "This new direction required collaboration, hard work and a lot of humility."

It'due south this feel that Microsoft plans to bring to CES 2022. The trade show, which is the biggest of the twelvemonth in the technology space, is set up to kick off the calendar week of January 11, 2022. Because this is CES' start digital consequence, information technology'southward unclear what to expect, but we'll keep to get more details in the coming months.

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